Seals the Annual Event of AMBEV that presents the company with the concepts its brands will communicate throughout the year. We were given the challenge of creating 3 experience spaces of the Budweiser, Stella Artois and Corona brands.

Budweiser is as great as the NBA. The urban courts of Brooklyn were our inspiration in the interpretation of the concept of the brand. Urban elements, integrated with icons of the basketball universe, have brought interactivity and connection with the soul of the sport.


As a brand activation, we invited Shock, a brazillian graffiti artist to customize products within the concept of the Budweiser NBA campaign.



The best present is to be present. A charming, cozy and very stylish space was created to encourage the relationship among people in a light and unpretentious way: The Villa Stella.


We were attentive to all the details and knew that we had to emphasize the connection of the brand with the food moment. We envisaged an activation, where participants took home a Seasoning Kit, harvested straight from the living wall, together with an easy and fast recipe to share with their friends.



Better World. Together with Parley, the space contextualized the essence of the brand and invited participants to become part of the movement that will clean about 20 Brazilian islands by 2025.


A large wave of plastic bottles was created to emphasize the risks of excessive plastic consumption. Through a panel formed by images of the participants of the event, we created an interactive action that promoted engagement and connection with the brand.