Life without locks. Becks is a genuine german beer sold to over 90 countries. When it came to Brazil, we had the challenge of attaining the most urban and underground public.

The inspiration for the concept came from the brand itself. Its shape and serif style font led us to a well-known tool to the target audience: the stencil.


Like the soul of the brand, the stencil emphasizes freedom of expression through urban art, permeating in all the environments of the public, leaving its discourse recorded in a creative and global way.




Because of their brute features, iron, concrete and rebar used for civil construction, were the materials chosen for the development of the pieces.


We designed an Influencer Kit to promote the brand. A metal key inside of it was used as a tool to represent the concept Life Without Locks.