How to promote Budweiser's sponsorship of the Rolling Stones concerts in Brazil on the Bars channel?We developed a brand activation with the Bud Rock Fridge, a super special refrigerator that invited the consumers to the bars for a rock music challenge. According to the minimum score reached in the guitar game, the refrigerator door would then unlock and the consumer could grab a cold Bud. On the other hand, consumers who reached high scores would earn a ticket to enjoy the Stones concert.
