Guaraná Antarctica is native to Brazil. Through the concept "It's our thing", we needed to create pieces to glorify the product and convey all the creativity and particularity of the Brazilian people.

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Our starting point: unite, in a ludic and original way, elements that represent Brazil and celebrate the energy of its people. Particular objects, slangs, and feelings typical of Brazilians were thought as a basis for the visual concept. For a young and connected consumer, we created 4 Pillars that mostly represent, in a proprietary and experienced way, the Brazilians and their daily connection with the product:

Watch the video on: https://vimeo.com/347196498

We created an original Can Base, which uses a big spring to take the product to the consumer.

Watch the video on: https://vimeo.com/347196096

An Endcap that represents a national passion and gives the customers a new shopping experience.

Watch the video on: https://vimeo.com/347195572

Brazilians love barbecue. With an original barbecue grill, we created a particular material, where the consumer can have a direct connection with the product in their real consumption situation.

Watch the video on: https://vimeo.com/347195867

A big tree was made with wooden market boxes to represent our greatest richness. We used about 3000 recycled plastic bottles of Guaraná Antarctica to shape its top.


As an object of desire, we created a backpack with exclusive prints that could carry particular objects, plus a separate neoprene-coated compartment to take your ice-cold Guaraná Antarctica. To get one, the consumer needed to buy a specific amount of the product.

Brasil Design Award 2019 Winner (Silver)


Ampro Globes Award 2019 Winner - Best Promotional Action on POS


Shop! Awards Winner 2019 (Gold)