Elevating the culture, stories, and aromas of nations through engaging blends, Jacobs Origins captures the diverse coffee flavours from around the world. This special blend celebrates the rich heritage of Brazil, Laos, and India – regions renowned for producing some of the finest coffees. The design invites the consumer on a sensory journey that honours the traditions and narratives behind every bean, connecting the passion of local farmers to the art of coffee-making.
Embedded within the brand assets, the design language is vibrant and celebrates heritage. It mix textures and a joyful palette of colours, celebrating the unique culture of each country. Every element of the design was crafted to guide the consumer on a sensory journey of aroma and flavour, inviting them to experience a global celebration of taste and culture, where every aroma tells a unique story.
Can we blend the Wunderkaffee assets within cultural textures—mixing our heritage with the rich stories of each country and its people—to elevate the journey of flavour and create a more immersive, sensory experience?
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A joyful design language was developed that blends cultural elements with our brand heritage. The result is a packaging design that not only stands out visually but also elevates the coffee's journey—from its origins to the final product—in a joyful, yet impactful way.
Organic lines trace the journey of coffee from its very roots—echoing the paths of farmers as they travels roads by Tuk-Tuk and glide along river currents in canoes. This composition not only reflects the natural flow of the cultivation process but also brings to life the diverse tapestry of coffee cultures. Each organic curve celebrates the authentic experiences and vibrant traditions that shape every cup, elevating the narrative of flavour and heritage in a visually engaging way.
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Embark on a sensory journey with Jacobs Origins. An invitation to travel across continents, though the rich aromas that tells the story of culture and traditions. Experience the heritage and craftsmanship as you explore a world of exceptional coffee, where each blend reflects the unique journey from the farm to your cup.
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Watch the video on: https://www.youtube.com/watch?v=1zDmviBlP6o
Design Studio: Design Bridge - Amsterdam - NL
Creative Director: Nik Bedford
Design Directors: Daniel Leckenby, Barbara Gonzalez
Senior Designer: Cris Faluba
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A joyful design language was developed that blends cultural elements with our brand heritage. The result is a packaging design that not only stands out visually but also elevates the coffee's journey—from its origins to the final product—in a joyful, yet impactful way.
Organic lines trace the journey of coffee from its very roots—echoing the paths of farmers as they travels roads by Tuk-Tuk and glide along river currents in canoes. This composition not only reflects the natural flow of the cultivation process but also brings to life the diverse tapestry of coffee cultures. Each organic curve celebrates the authentic experiences and vibrant traditions that shape every cup, elevating the narrative of flavour and heritage in a visually engaging way.
Embark on a sensory journey with Jacobs Origins. An invitation to travel across continents, though the rich aromas that tells the story of culture and traditions. Experience the heritage and craftsmanship as you explore a world of exceptional coffee, where each blend reflects the unique journey from the farm to your cup.
Watch the video on: https://www.youtube.com/watch?v=1zDmviBlP6oDesign Studio: Design Bridge - Amsterdam - NL
Creative Director: Nik Bedford
Design Directors: Daniel Leckenby, Barbara Gonzalez
Senior Designer: Cris Faluba
