A decade of Jivago! And along with that, countless people with their countless stories passed by the club. In order to celebrate the trajectory of representability of the club, we created an anniversary campaign that could reinforce the diverse mood of the clubbers, through deconstructed art. Equality, respect, and connectivity were the keywords.
The letter X was the graphic icon used to represent the Club’s concept of Time X Space.
Strong and energetic colors mark the campaign, having the clubbers experience countless sensations in the house.
The same visual assets were used to create the parties along the year.
