All together and mixed up! After 9 years of history, the club had to reinforce the concept of being a mixed place, where different kinds of people can get together and be who they are. Jivago has a chaotic and vibrant visual that takes the frequent clubbers to different ambiances, where they can experience distinct visual and tactile sensations.
Be who you are! The campaign reinforces the idea of diversity through the junction of different patterns, graphic elements, and visual effects.
Throught different textures and overlapping graphics, the parties carry the visual concept of Jivago’s anniversary campaign all year round.
