Based on the national and international underground scenario, Jivago was born to be a cosmopolitan space. A small city inside the city of Florianópolis, where people of different races, gender and styles could live and have unique experiences at night.
After 10 years, the brand has been redesigned, bringing a more democratic and timeless look.
The world’s biggest metropolises were the inspiration for the club. Visual references from inside Jivago reminds us of streets, culture and public spaces around the world. Concrete, bricks, posters, street art and LED illumination visually reinforce the city concept of the club, where every year new campaigns are launched, reinforcing the mutable emotions of the big cities.
Instagrammable: As every city throughout the world should be, various atmospheres were created inside the club, where the clubbers could experience different sensations all night long.
