One life. Don't blow it. Kona Beer had just arrived in Brazil, and with it, a Hawaiian spirit of freedom that we needed to spread as the new beer from AMBEV. Through vintage illustrations, we recreated on parts and products the connection of the culture and spirit of the Hawaiian people.

Rustic materials, piassava fiber and simple construction methods, helped us take the atmosphere of the brand to the point of sale. The use of fabrics and ropes related Kitesurfing and traditional Hawaiian boats.



An Influencer Kit was made to represent all the imaginary icons of Hawaii. Using the sun as our main reference, we painted the top of the original Kona's cup, resulting in a proprietary cup, that causes a big impact when seen from above the table it was on.

Shop! Awards Winner 2019 (Gold)