One life. Don't blow it. When Kona Beer arrived in Brazil, the challenge was to translate its Hawaiian spirit of freedom into a design language that could live across retail, culture and lifestyle.

The project was revisited and elevated with a sharper, more contemporary aesthetic improving materiality, visual quality and appetite appeal to better connect with retail environments, fashion and influencers.

Design with meaning starts with material choices. 

For the retail racks, the goal was to bring the Hawaiian spirit into physical spaces like surf shops and local markets, places where the brand naturally belongs.

Natural and tactile materials such as wood, piassava fiber and rope were selected to create an immediate connection with surf culture and traditional Hawaiian elements, like canoes and kitesurfing gear.

The construction is simple and honest, allowing the materials to speak for themselves.

A retail presence that feels authentic, not staged, built to attract, invite and stand out.



Built for impact through experience. 

The influencer kit was designed as a curated object, a box that carries the essence of Kona’s world. Inside: two Kona beers (Longboard and Big Wave) and a proprietary glass created to elevate the ritual of drinking.


The highlight is the glass. An orange circle applied to the top, a direct reference to the Hawaiian sun, transforms the object into something iconic.

From above, the glass reveals a perfect sun resting on the table. A simple gesture that turns every moment into a visual experience.

Functional, memorable and connected with all the assets and design cues from Kona.



Design expands into culture.

The brand naturally evolves into wearable pieces, t-shirts and caps designed for surfers and beach culture.


Custom patterns and graphics bring the same visual language into fashion, allowing people to carry the brand beyond the product.

Not just merchandise, but identity.

A way to express lifestyle, attitude and belonging.





A cohesive system where retail, product and culture connect through a single idea.

From materials to objects to fashion, every decision was made to reinforce meaning and create impact, visually, physically and culturally.

Design with meaning. Built for impact.

Shop! Awards Winner 2019 (Gold)