
Fuel your journey to a life well lived. Welcome to your summer hangout. It's the ultimate spot for fuelling your fun and connecting with your friends. Discover a pool-inspired haven where hydration meets play, with a twist on classic games and a chance to win big.


The iconic Airstream trailer served as a versatile and eye-catching centrepiece for each Stanley experience, transforming into a thematic hub that embodies the essence of each concept. Its sleek, retro design made it a perfect canvas for showcasing Stanley's brand identity and product range, while its adaptable interior allows for a variety of activations and experiences.

The textures, colours and the visual graphic bonds to the brand and its authentic design language of the Stanley’s Clubhouse. The wavy mirror created an underwater effect, allowing consumers to take photos while exploring and learning more about the product.


The signage is bold and colourful, designed to communicate and guide the audience from a distance.

Ping Pong with a twist: The games and activities feature vibrant graphics and playful designs, perfectly aligning with the concept of fuelling your journey to a life well-lived.

Design Studio: HATTER
Creative Directors: Simon Hatter, Cris Faluba
Designer: Zelda Colombo Product designer: Catherine Warmann


