We had the challenge of taking to the consumer, the outdoors sale of Stella Balad's special chalices, out of the conventional POS.

We created a small, charming and stylish Vespa Scooter that could ride all around the city of São Paulo, informing and selling the special Stella Artois chalices. 

Stopping at bars and fancy restaurants, we brought an unusual way of selling the Chalices. After buying one, the consumer had in their hands the power of touching the display and given 5 years of water to one of the three countries that suffer from water shortage. 


Shop! Awards Winner 2018 (Gold)