Elevating the ordinary to allow
everyone to appreciate more. Jacobs is
a coffee brand with amazing heritage dating back to 1895. It is
confident, iconic and sure of itself. 
The logo takes pride in its brand assets, its heritage, the products it offers and the coffee mastery it uses in each of them.
Elevate the street
Can we add more visual ingredients into the Wunderkaffee palette adding elements rooted in out heritage, filled with brand stories and given a contemporary street remix?
A fresher design language was created adding some pop elements to the heritage from the brand. The idea was to grab the attention from GenZ consumers who claim for originality and for a wonderful coffee experience…wonderfully fast.
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Posters with a heritage background: A modern storytelling has been told with the posters designed to compose the stores with the aim to tell the story about the brand, its product and the heritage that goes with it. Some QR Codes were applied adding movement and energy to the story that has been told.
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Cups which have something to tell: great stories must be shared and seen. To do so, some designs made for the posters were also added in the cups telling the story of the brand outside the store in the different sizes of them.
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More than just showing the menu, the screens pop up some positive messages for the consumer with the intention to bring some joy from the very first time of the day.
Design Studio: Design Bridge - Amsterdam - NL
Creative Director: Nik Bedford
Design Directors: Barbara Gonzalez
Senior Designer: Cris Faluba
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Can we add more visual ingredients into the Wunderkaffee palette adding elements rooted in out heritage, filled with brand stories and given a contemporary street remix?
A fresher design language was created adding some pop elements to the heritage from the brand. The idea was to grab the attention from GenZ consumers who claim for originality and for a wonderful coffee experience…wonderfully fast.
Posters with a heritage background: A modern storytelling has been told with the posters designed to compose the stores with the aim to tell the story about the brand, its product and the heritage that goes with it. Some QR Codes were applied adding movement and energy to the story that has been told.
Cups which have something to tell: great stories must be shared and seen. To do so, some designs made for the posters were also added in the cups telling the story of the brand outside the store in the different sizes of them. 
More than just showing the menu, the screens pop up some positive messages for the consumer with the intention to bring some joy from the very first time of the day.Design Studio: Design Bridge - Amsterdam - NL
Creative Director: Nik Bedford
Design Directors: Barbara Gonzalez
Senior Designer: Cris Faluba
